Wells Fargo - We Made a Way

During the pandemic, small businesses were forced to close their doors, and when it became safe to reopen, the open sign became a symbol of their resilience. In honor of these business owners, Wells Fargo launched the Open Sign collection. Collaborating with independent artists who were also impacted by the pandemic, this collection celebrates the hard work, resilience, and perseverance of millions of small business owners who navigated their way through these challenging times. We kicked off the campaign with custom open signs illustrated by several talented independent illustrators.

Additionally, we partnered with directors to share the inspiring stories of these small business owners during the pandemic. It was an incredible journey of showcasing the strength and determination displayed by these businesses, and I am proud to have been a part of spreading their stories.