Wells Fargo - We Made a Way

During the pandemic, small businesses faced unprecedented challenges, with many forced to close their doors. When it became safe to reopen, the open sign emerged as a powerful symbol of their resilience. Inspired by this insight, we created a social campaign for Wells Fargo that shined a spotlight on these entrepreneurs, celebrating their determination, grit, and the unwavering support Wells Fargo provides to their businesses. We wanted this campaign to authentically honor small businesses, representation was key. I led the art direction by collaborating with independent artists from diverse backgrounds who were also impacted by the pandemic. I am also responsible for designing all digital executions, including social and digital banners. We also partnered with independent directors to create a series of digital shorts "We made a way" highlighting the Covid stories of several small business owners.

I designed the campaign lockup for "We Made a Way" and all social executions. One of our stories even got picked up and featured on Good Morning America. Here are a few of my favorites.