Wells Fargo - We Made a Way

This project is deeply personal to me. During the pandemic, small businesses faced immense challenges, with many forced to close — especially those within ethnic minority and migrant communities. That’s why this project is a dream project for me. I wanted to amplify silenced voices, shine a spotlight on these small business owners and creators, and celebrate their resilience and determination. I hope the campaign sends a positive, inclusive message by bringing us back together. We created "We Made a Way."

From the start, I worked closely with the producer to ensure an inclusive approach. I led the effort to identify artists who reflect the community, proudly bringing these amazing creatives to an unexpected platform to share their art and powerful stories.

The open sign got love from a ton of different places, including, Good Morning America, Essence GU, ABC, and more.