For this brand refresh, we focused on expanding the existing brand system. The result was a new visual system called "Conduit," inspired by the idea that "Learning never stops at Coursera." The dynamic “C” takes on different forms to represent the evolving learning journey of our audience.
I led the creation of a new social design guideline and created social template in Figma. The new process improved content creation efficiency by 40%.
The results: In a Google Certification campaign, the new creative hit its goal in just 8 days — down from 30 days previously, and at a lower cost. That's a win for the team.
One of my favorite was developing the motion guideline. We kept the motion simple, drawing inspiration from moments of learning — like this new video end card, inspired by motion of a page turning, "Turning a new page in your career journey."
I pitched and gained leadership support for the redesign of our Coursera brand hub to better support collaboration between our internal teams and external agency partners.
ECD: Lotenna Enwonwu
ACD - Art: Ben Pang
ACD - Copy: Christopher Watkins
Global Head of Brand & Creative: Stephanie Hale
Consumer Marketing Director: Emily Keller-Logan
Marketing manager: Iris Wu
Designers: Tiger Zhang, Indira Prieto, Sylvester Kankam, Grace Pinheiro, Kinsey Bowser
Design Partner: DIA
ACD - Art: Ben Pang
ACD - Copy: Christopher Watkins
Global Head of Brand & Creative: Stephanie Hale
Consumer Marketing Director: Emily Keller-Logan
Marketing manager: Iris Wu
Designers: Tiger Zhang, Indira Prieto, Sylvester Kankam, Grace Pinheiro, Kinsey Bowser
Design Partner: DIA
