We brought the Coursera Conference 2023 to life by leading the art direction for event branding, stage design, lighting design, speaker presentations, and all marketing materials.
As the Associate Creative Director (ACD) on the brand team, I also held the responsibility of collaborating with stakeholders across three different time zones and states to ensure that every touchpoint was on-brand.
We've developed a distinct pattern named "Stack" to vividly illustrate the idea that knowledge is constructed upon each course you complete.
CD: Scher Foord
ACD - AD: Ben Pang ACD - CW: Christopher Watkins Creative: Tiger Zhang, Indira Prieto, Bianca Weber, Daisy Mason