Coursera Conference 2023

After a two-year pause, Coursera brought the Coursera Conference back in 2023, this time on a global scale. Our team was tasked with refreshing the conference identity and developing a flexible visual system that could scale across all touchpoints. The concept, “Learn Without Limits,” drove the creative direction. We used typography, a aspiring color palette, and a pattern system inspired by the new Conduit framework. The goal was to capture the momentum of learning that feels possibility that education unlocks. We produced a full event kit including stage design, lighting design, and speaker presentations. To ensure consistency, we developed a Figma-based promo kit, serving as the single source of truth for all marketing materials.

Coursera learners have a tradition of posing with their certificates to show off their knowledge. This inspired us to develop a distinct pattern called 'Stack,' which illustrates the idea that knowledge is built upon each course you complete.