First, we teased our fans with hints about what was coming. Then, we launched it like an epic summer blockbuster. I worked closely with our animation team, providing storyboard guidance and art direction for the teaser.
We created a custom emoji on Twitter and it replaced the fire emoji in that week.
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For fans craving more, I pitched and designed Spicy Garlic Sauce wallpapers, giving them something to enjoy all day long.
Result: Fulfilled fans' cravings of the Spicy Garlic Sauce, for good.
