Business. Adobe.com Overview Videos

Adobe Experience Cloud offers a powerful suite of B2B products like RTCDP, Marketo, Magento, and Workfront. Yet, there was a gap: they are powerful yet complicated, many users don't understand the full potential of what these products can do. We started with a simple idea: Adobe simplifies your work. From that insight, we developed a series of 16 overview videos, each one focused on telling a clear, simplified product story, all brought to life through a fresh and consistent creative direction.

Design Process

This project was a true team effort, with contributions from many talented people. My role included leading the creative process, art directing, and designing the storyboard. Working closely with my Creative Director, we simplified and elevated the UI with a clean and polished aesthetic that follows the new Adobe Red guidelines.

We also simplified the imaginary brands in our storytelling, a coffee brand, a sportswear brand, and a car brand. Every single creative decision we made is to show how simplify is a super power. Check them out here.

I helped craft the creative assets before handing them off to our production partners. Additionally, I worked closely with the web design team to ensure consistent storytelling was seamlessly integrated throughout the web experience.

While working on the overview videos, I noticed inconsistencies in how Adobe AI was represented in motion. I collaborated with our production partner to develop motion guidelines and a motion graphics toolkit for assets. This guideline also influenced the static design and established a more cohesive visual identity for AI on business.adobe.com.

The result and outcome

Extremely proud of how these turned out and to have played a part in the refresh. The results are in for 25 Q1: Experience Cloud achieved an impressive 11% year-over-year growth and revenue of $1.41 billion. Here are a few of my favorites.