Business. Adobe.com Overview Videos

Adobe Experience Cloud offers a powerful suite of B2B products like RTCDP, Marketo, Magento, and Workfront. Yet, there was a gap — many users lacked a clear understanding of how these products truly work. My team was briefed to turn business.adobe.com into a learning hub and show the audience how to get the most out of these overview videos. And so, 16 overview videos featuring simplified, focused product stories and a fresh, consistent new creative direction were born to help audiences understand how Adobe AI empowers businesses in the B2B world.

Design Process

This project was a true team effort, with contributions from many talented people. My role included leading the creative process, art directing, and designing the storyboard. Working closely with my Creative Director, we elevated the UI with a clean and polished aesthetic that follows the new Adobe Red guidelines.

Since we couldn’t use real brands, we created imaginary ones to tell the story — a coffee brand, a sportswear brand, and a car brand. I think they turned out pretty dope! Check them out here.

I helped craft the creative assets before handing them off to our production partners. Additionally, I worked closely with the web design team to ensure consistent storytelling was seamlessly integrated throughout the web experience.

While working on the overview videos, I noticed inconsistencies in how Adobe AI was represented in motion. I collaborated with our production partner to develop motion guidelines and a motion graphics toolkit for assets. This guideline also influenced the static design and established a more cohesive visual identity for AI on business.adobe.com.

The result and outcome

Extremely proud of how these turned out and to have played a part in the refresh. The results are in for 25 Q1: Experience Cloud achieved an impressive 11% year-over-year growth and revenue of $1.41 billion. Here are a few of my favorites.