Business. Adobe.com Overview Videos

Adobe Experience Cloud's portfolio has a wide range of B2B products like RTCDP, Marketo, Magento, and Workfront, widely used by Fortune 100 companies such as Coca-Cola and Nike. With the new Content Supply Chain strategy, Adobe aimed to redesign business.adobe.com as a learning hub for its target audience. I was hired to create overviews for the Content Supply Chain strategy and every individual product, crafting compelling stories and visuals to to make the complex simple, the unclear understandable. Sound simple right?

The Challenge

B2B products are often complex and don’t always have the most appealing UI. Additionally, products like Marketo, Magento, and Workfront retained their original branding, leading to inconsistency on the platform. To create a unified Adobe brand experience, a new visual direction was needed for all the overview videos.

The Solution

Working alongside my Creative Director, Omid Rashidi, we applied the new Adobe Red brand guidelines to create storytelling that showcased the simplicity and elegance of the UI elements while emphasizing the core benefits of each product.

I took full responsibility for designing and creating the storyboards, which were then handed off to our production partner, SkyCar. Additionally, I worked closely with the web design team to ensure consistent storytelling was seamlessly integrated throughout the web experience.

While working on the overview videos, I noticed inconsistencies in how Adobe AI was represented in motion. I collaborated with our production partner to develop motion guidelines and a motion graphics toolkit for assets. This guideline also influenced the static design and established a more cohesive visual identity for AI on business.adobe.com.

This project last for entire year, it was a major collaboration with various stakeholders, and I’m incredibly proud of the results. The overview videos garnered positive feedback and delivered meaningful impact on business.adobe.com. Here are a few of my favorites.