Black History Month
Inspired by Black history and African textiles, I developed a design system around the idea of progress. We set out to create something unique. Using elements from Coursera’s conduit system, I designed a series of bold, dynamic patterns that stayed true to the brand’s identity while honoring the spirit of the celebration.
Asian Pacific American Heritage Month
The APAHM 2022 campaign was built around the idea of Work in Progress, drawing visual inspiration from notetaking, Asian history, and Bruce Lee’s quote “Be water.” The graphic system used circles and arrows to create abstract symbols, reflecting unity and the importance of harmony in Asian cultures.
