Hey, nice to meet you.
I'm Ben Pang, a freelancing Associate Creative Director based in San Francisco.
Throughout my career, I've dabbled in various areas – campaigns, art direction, food photography (ask me how I cooked with Aaron Franklin), design, social creative, film, TV, and experimental projects. However, my goal is simple: to create work that makes you feel something.
In today's fast-paced world, attention spans are diminishing rapidly. I've come to understand that while crafting intelligent and well-crafted content is crucial, it's not the only factor. We need to go straight to your heart. To truly make a lasting impression, we must forge emotional connections—whether through humor, non-conformity, imagination, surprise, or even absurdity—whatever it takes to ensure that what people see remains etched in their memories.
Originally from Hong Kong, San Francisco has become my second home. Let's hope we can meet offline soon.
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Associate Creative Director • Coursera
Dec 2021 – Sept 2023
Associate Creative Director • BBDO SF
March 2021 – Dec 2021
Senior Art Director • Camp + King
August 2018 – March 2021
Art Director • Deutsch LA
October 2015 – May 2018
Art Director • EVB SF
Feburary 2014 – October 2015
Art Director/Designer • AKQA SF
December 2012 – December 2013
Senior Interactive Designer • Mortar SF
July 2011 – December 2012
Freelance Designer • The Hive/JVST/Cutwater/CurrentTV/Fuse Project /Duncan Channon
January 2009 – June 2018
Design Intern • Venables Bell & Partner SF
September 2009 – Decemeber 2009
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Miami Ad School SF
Art Direction - 2011
University of California, Davis
Computer Science/Visual Communication - 2008
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Recognitions
Shorty Award - RE/MAX
Effie Finalist - RE/MAX
Cut&Paste Finalist - San Francisco
Ad school Dropout
Effie Finalist - RE/MAX
Cut&Paste Finalist - San Francisco
Ad school Dropout
Still no recognition from my Asian parents yet