Hey, nice to meet you.
I'm Ben Pang, an Associate Creative Director based in San Francisco.
Throughout my career, I've dabbled in various areas – campaigns, art direction, food photography (ask me how I cooked with Aaron Franklin), design, social creative, film, TV, and experimental projects. However, my goal is simple: to create work that makes you feel something.
In today's fast-paced world, attention spans are less than a TikTok video. While crafting intelligent and well-crafted content is important, it's not the only factor. We need to go straight to the heart. To truly make a lasting impression, we have to build an emotional connections—whether through humor, non-conformity, imagination, surprise, or even absurdity—whatever it takes to ensure that what people see remains etched in their memories.
Originally from Hong Kong, San Francisco has become my second home. Let's hope we can meet offline soon.
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Associate Creative Director • Adobe
Oct 2023 – Jan 2025
Led video content creation for Adobe Marketing and the Adobe Business website redesign, producing 10+ product overviews, 50+ use case videos, and 100+ demos.
Led video content creation for Adobe Marketing and the Adobe Business website redesign, producing 10+ product overviews, 50+ use case videos, and 100+ demos.
Collaborated with Adobe’s Sports Marketing Team to create a social campaign featuring Sahith Theegala, 3.5M impressions, achieving 10x higher engagement than IBM's comparable sponsorships and performing 25% above benchmark.
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Associate Creative Director • Coursera
Dec 2021 – Sept 2023
Led the launch of the "See the You We See" social campaign, achieving 231,000 impressions and 83,000 video views—the highest engagement ever for a Coursera social campaign.
Developed a new launch playbook and video content production process, leading the creation and socialization of new brand guidelines.
Served as Interim Creative Director, leading a team of 10 creatives, with recognition from the CMO.
-Associate Creative Director • BBDO SF
March 2021 – Dec 2021
Created global campaigns for ServiceNow, Wells Fargo, and WhatsApp.
Led the execution of Wells Fargo’s COVID recovery small business 360 campaign.
Provided art direction for ServiceNow's brand campaign.
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Senior Art Director • Camp + King
August 2018 – March 2021
Developed digital and traditional campaigns for Del Taco, RE/MAX, Energizer, and Papa John’s.
Won AOR for Papa John’s and contributed to a global campaign launch for RE/MAX.
Helped the agency earn Ad Age’s Silver Small Agency of the Year (2020) and A-List & Creativity (2021).
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Art Director • Deutsch LA
October 2015 – May 2018
Created 360 campaigns, activations, messaging, digital and traditional campaigns for Taco Bell, Volkswagen, 7-Eleven, and California Milk Advisory Board.
Helped win 7-Eleven and Canada Dry's AOR duties and launched VW’s Shark Week campaign.
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Art Director • EVB SF
February 2014 – October 2015
Led 360 campaigns and activations, driving engagement across multiple platforms, digital campaigns for brands such as Sunglass Hut, Milk-Bone, 9Lives, Jameson, Peet's Coffee, and Anolon.
Produced engaging social video content featuring mascot legend Morris the Cat
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Art Director/Designer • AKQA SF
December 2012 – December 2013
Worked on social campaigns for Anheuser-Busch, Activision, and Target Style. Hired full-time after a three-month internship.
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Senior Interactive Designer • Mortar SF
July 2011 – December 2012
I spent majority of my time on GGU website. We were tasked to reworked the UI/UX for their registration systems and redesigned their website to attract more applicants. I also worked on rebranding for several other clients .
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Freelance Designer • The Hive/JVST/Cutwater/CurrentTV/Fuse Project /Duncan Channon
January 2009 – June 2018
Managed creative asset production for marketing from idea, through creative pitch, production, to final execution, for clients such as Pokemon, Capcom, Guitar Hero, CurrentTV, UCSF, and the Golden State Warriors, ensuring brand alignment and impactful visual storytelling.
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Design Intern • Venables Bell & Partner SF
September 2009 – December 2009
Work on digital campaign for Intel, and pitch work for Vitamin Water.
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Miami Ad School SF
Art Direction - 2011
University of California, Davis
Computer Science/Visual Communication - 2008
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Recognitions
Shorty Award - RE/MAX
Effie Finalist - RE/MAX
Cut&Paste Finalist - San Francisco
Ad school Dropout
Effie Finalist - RE/MAX
Cut&Paste Finalist - San Francisco
Ad school Dropout
Still no recognition from my Asian parents yet