Launch videos
The new playbook streamlined our workflow, allowing our team to expand our capacity, creating launch videos from concept to execution. Here are some I worked on.
Role - Design Lead
Designer: Tiger Zhang, Indira Prieto
Coursera - Launches Toolkit
Up until I joined Coursera, the launching plan is the same, email, blog, organic social, paid banner. Understanding the challenge in creating I saw the opportunity and purposed a new launch playbook that lead with teaser videos, and then we will leverage the assets from the video into all other media touchpoints. We setup the tool kits and all the supporting creative assets created in Figma. So our team's focus can be on creating more impactful campaign. Our team successfully helped 12 new certificates and 31 programs launched in 2022. For the Meta certification launches. The outcome was remarkable: Meta Certs generated $7.8 million in revenue, surpassing the revenue forecast by over 250%.
