Launch videos
The new playbook streamlined our workflow, allowing our team to expand our capacity, creating launch videos from concept to execution. Here are some I worked on.
Role - Design Lead
Designer: Tiger Zhang, Indira Prieto
Coursera - Launches Toolkit + Playbook
At Coursera, I revamped the creative process by implementing a new Figma-based design system aligned with growth goals—streamlining launches and boosting productivity by 30%. In 2022, we launched 12 certificates and 31 programs, including high-impact campaigns like a Google PM ad refresh that doubled lead volume in 8 days and cut cost per lead by 7%. I also led A/B tests on site redesigns that lifted MQLs by 20%. One standout success was the Meta certification launch, which generated $7.8 million in revenue, exceeding forecasts by over 250%.
