Launch videos
The new playbook streamlined our workflow, allowing our team to expand our capacity, creating launch videos from concept to execution. Here are some I worked on.
Role - Design Lead
Designer: Tiger Zhang, Indira Prieto
Coursera - Launches Toolkit + Playbook
Before I joined Coursera, the launch plan for new programs was always the same: email, blog, organic social, and paid banners. Recognizing the opportunity to streamline the creative process, I helped implement a new visual design system in Figma, aligned with updated marketing messaging. This allowed the team to focus on more strategic, high-impact work. In 2022, our team successfully launched 12 new certificates and 31 programs—boosting productivity by 30%. One standout success was the Meta certification launch, which generated $7.8 million in revenue, exceeding forecasts by over 250%.
