Uber - We Knows This Road

Uber Freight is set out to revolutionaize the freight industry in how Enterprise shippers' business. They need a new idea to change the conversation. And we came up with this campaign idea based on Uber's experience in transportation, they Uber Freight has the experience, the scale and the vision to future-proof their business: We know this road. This is part of the pitch work for Uber Freight at Camp+King.

By using the perspective and metaphor of the road, we reinforce Uber’s deep expertise in transportation—tying it back to the core message: we know the road. The visual system is designed to reveal real experiences and build relatability. It’s business-focused, intentional, and impactful.