Frescope - B2C/B2B
Frescopa is an imaginary coffee company catering to both B2C and B2B audiences. For the refresh, I wanted to keep it simple, and tie it back to the Italian culture. After all, it’s coffee. It should be bold, but not complicated.
Carvelo - B2C
Carvelo is an imaginary EV car brand built around the idea of evolving through storytelling. The refreshed concept centers on the insight: Carvelo connects people and opens up a whole new life experience.
The branding elements are designed to emphasize this narrative, focusing on people, connection, and in-the-moment photography. It’s not just about the car; it’s about the lifestyle it enables. The new logomark is designed to be a window, opening up different possibilities.
Venia - B2C
Venia is a lifestyle sportswear brand designed for women. I modernized the logo and developed a strategic direction that feels bold, showcasing that this is not just about the clothes—it’s a lifestyle. The refreshed identity is inspired by the movement of a sprinter taking off from a standstill, and Venia is dedicated to creating the most comfortable sportswear for those constantly in motion.
CD: Omid Rashidi
