Adobe - Imaginary Brands Refresh

Adobe’s demo videos and presentations often feature a set of imaginary brands. While refreshing the Overview videos, I thought, why not give those faux brands a fresh look too? The challenge: I could only use assets from Adobe Fonts and Adobe Stock. It turned into a fun branding exercise—here are a few of my favorites.

Frescope - B2C/B2B

Frescopa is an imaginary coffee company catering to both B2C and B2B audiences. For the refresh, I wanted to keep it simple, and tie it back to the Italian culture. After all, it’s coffee. It should be bold, but not complicated.

Carvelo - B2C

Carvelo is an imaginary EV car brand built around the idea of evolving through storytelling. The refreshed concept centers on the insight: Carvelo connects people and opens up a whole new life experience.

The branding elements are designed to emphasize this narrative — focusing on people, connection, and in-the-moment photography. It’s not just about the car; it’s about the lifestyle it enables.

Venia - B2C

Venia is a lifestyle sportswear brand designed for women. I modernized the logo and developed a clearer strategic direction for the brand. The refreshed identity is inspired by the idea that we're always on the go, and Venia is dedicated to creating the most comfortable sportswear for those constantly in motion.