Adobe - Imaginary Brands Refresh

Adobe’s demo videos and presentations often feature a set of imaginary brands. While refreshing the Overview videos, I thought, why not give those faux brands a fresh look too? The challenge: I could only use assets from Adobe Fonts and Adobe Stock. It turned into a fun branding exercise—here are a few of my favorites.

Frescope - B2C/B2B

Frescopa is an imaginary coffee company catering to both B2C and B2B audiences. For the refresh, I wanted to keep it simple, very simple. After all, it’s coffee. It should be bold, but not complicated.

Carvelo - B2C

Carvelo, an imaginary EV car brand, the goal is all about evolving through storytelling. The refreshed concept centers on the idea: "Carvelo is not a car brand, it's a lifestyle brand. It takes you wherever you need to go."