JBL and Dolby partnered for the first time to launch the Live Sound Series, a new platform that gives emerging artists the opportunity to perform and record their singles in Dolby Atmos, so their fans can hear their music like never before. Inspired by the idea of the spotlight, I developed the campaign look and feel for the series. As lead designer, I was responsible for producing all promotional materials, including social assets, video graphics, OOH signage, swag, in-store wayfinding, and demo visuals.