Inspiration:
Uncle boy’s has always been about the community. They’re not trying to be another hipster burger joint, but a place for the community. The new identity evolves the existing branding while holding true to the core value of Uncle Boy’s:
Friendly, welcoming, inviting, and it’s all about the neighborhood community.
![](https://cdn.myportfolio.com/d99bb6653cc612f8038dad98caef403a/e6c9ebeb-21a0-4ce1-876f-e0e1a19b1375_rw_600.jpg?h=328fd1d59d640e007ad39830ffc6ed56)
![](https://cdn.myportfolio.com/d99bb6653cc612f8038dad98caef403a/28f44841-cff8-40bc-afe7-42233c9279b8_rw_600.jpg?h=5a16d8daafe64a41bbddfa938e19503b)
![](https://cdn.myportfolio.com/d99bb6653cc612f8038dad98caef403a/f9a492b7-2d9f-4c8a-bb05-4b55d666f892_rw_600.jpg?h=1ba418066ed320ca61f203a35e6f3336)
![](https://cdn.myportfolio.com/d99bb6653cc612f8038dad98caef403a/24cef7ac-6272-4425-b860-25dec135ad53_rw_600.jpg?h=c7fe795aad28b3670104a37f69e47291)
![](https://cdn.myportfolio.com/d99bb6653cc612f8038dad98caef403a/c49c39e0-88af-4fac-95b9-5322ec8a6e8f_rw_600.jpg?h=4d7620bffa0fee180f0b77d7761df164)
![](https://cdn.myportfolio.com/d99bb6653cc612f8038dad98caef403a/baf4d8b5-0ca5-45df-bc2a-333641c63b96_rw_600.jpg?h=48dcbebd981fd789a2e14dd0a81adfa5)
![](https://cdn.myportfolio.com/d99bb6653cc612f8038dad98caef403a/4bfa5f1d-7e12-4713-8a30-2a6881dddb43_rw_600.jpg?h=057add3700872b593b965f4298e839f1)
![](https://cdn.myportfolio.com/d99bb6653cc612f8038dad98caef403a/6a6d32e5-90fc-4d97-a663-0fef80842ccd_rw_600.jpg?h=aa6fca5769575f2063d95eb9fc7a3c7f)
Final Design
After experimenting with several handwritten typeface, the final product is still very manufacture. I decided to hand lettered the new logo to get that unique handmade look and feel. The lettering is inspired by one of the best signs painter, John Downer.
![](https://cdn.myportfolio.com/d99bb6653cc612f8038dad98caef403a/318e0bd1-fea9-4eaf-85cf-29052dbbef5b_rw_1200.jpg?h=f70e01bf4267ca4ff19f61f0249fe17d)
![](https://cdn.myportfolio.com/d99bb6653cc612f8038dad98caef403a/b26d697e-28da-43fc-ba93-7fdfd0a2c34b_rw_1920.jpg?h=bd35b3db1a661938c7580fe33c64b45b)
![](https://cdn.myportfolio.com/d99bb6653cc612f8038dad98caef403a/ebbf10c0-8078-4374-9d5f-fdac097df21d_rw_1920.jpg?h=bb9e20a465e25c4fc7875f130d1489dd)
![](https://cdn.myportfolio.com/d99bb6653cc612f8038dad98caef403a/e48083de-8907-4ce6-aebf-6b9c11547136_rw_1920.png?h=37eb6c2e8d773756f0c756e6c1096cf7)
![](https://cdn.myportfolio.com/d99bb6653cc612f8038dad98caef403a/229961c9-f188-4a8d-b61a-af048c7860b8_rw_3840.jpg?h=bcc5ceb70365ecc52dcc0823ce890f95)
![](https://cdn.myportfolio.com/d99bb6653cc612f8038dad98caef403a/3da15ae6-d2aa-4050-9f06-69527475daba_rw_3840.jpg?h=2ba9b191604eef89e6f826341584bede)
![](https://cdn.myportfolio.com/d99bb6653cc612f8038dad98caef403a/9039e756-e542-4bdb-87bf-02e68793b014_rw_1920.png?h=c2d2da4b702e27a71466dc5f6cb1d39a)
![](https://cdn.myportfolio.com/d99bb6653cc612f8038dad98caef403a/a62ae48f-f420-467c-984e-b3e72811c82a_rw_3840.jpg?h=774fd51d12deca375e374e2616a36fd2)
![](https://cdn.myportfolio.com/d99bb6653cc612f8038dad98caef403a/ef934ed3-303d-4308-a56d-71450519c0e8_rw_1920.png?h=a0102ff2b512bed38a167223b7d62418)
![](https://cdn.myportfolio.com/d99bb6653cc612f8038dad98caef403a/31cac559-a1a3-402e-9703-e2ab5568afd2_rw_3840.jpg?h=a0e5ff0e9252cb4e8a0d22d490cd2782)