Uncle boy’s has always been about the community. They’re not trying to be another hipster burger joint, but a place for the community. The new identity evolves the existing branding while holding true to the core value of Uncle Boy’s:
Friendly, welcoming, inviting, and it’s all about the neighborhood community.
After experimenting with several handwritten typeface, the final product is still very manufacture. I decided to hand lettered the new logo to get that unique handmade look and feel. The lettering is inspired by best signs painter, John Downer.