Inspiration:
Uncle boy’s has always been about their no nonsense burger. They’re not trying to be another hipster burger joint, but a place for the community. The new identity evolves the existing branding while holding true to the core value of Uncle Boy’s:
Friendly, welcoming, inviting, it’s all about the burger and always cooking something for the community.
Final Design
After experimenting with several handwritten typeface, the final product is still very manufacture. I decided to hand lettered the new logo to get that unique handmade look and feel. The lettering is inspired by one of the best signs painter, John Downer.
