Adobe Campaigns

Here is a collection of campaigns I helped produce at Adobe.

Dream Bigger - Sahith Theegala

The initial request from the Sports Marketing Team was for Adobe Studio to add an end card to a repurposed long-form documentary video featuring Sahith Theegala. Following Theegala’s first-ever PGA Tour win, I recognized this as a perfect brand moment. I proposed editing the long-form video into two :15 ads that aligned more closely with Adobe's "Dream Bigger" narrative for Experience Cloud.

My writing partner and I pitched the idea, secured senior leadership approval, and gained stakeholder buy-in. The project was executed from brief to delivery in under two weeks, achieving 3.5 million impressions and outperforming the benchmark by 24%.

The success of the :15s created an opportunity for additional social content featuring Sahith Theegala. Partnering with the PGA tour and Sports Marketing team, we developed a compelling story designed to captivate audiences during high-traffic events. The resulting social content was a success, garnering 1.7 million views alone just on Instagram.

Adobe Social Promo

The original request was to create a social cutdown of a long-form demo video. However, since the content wasn’t originally designed for social platforms, I proposed creating a social promo using existing assets. The idea was approved by all stakeholders and supported by my Creative Director.

I partnered with our production team to develop a new, streamlined workflow for producing social promos specifically for demo videos on business.adobe.com. Here are two of my favorites.