With a new campaign came a refreshed look and feel. I helped establish Coursera's new photography art direction—focusing on authenticity, warmth, and humanity—with each photo capturing its own unique learner story.
In additional to a larger storytelling spot, we want to prompt our audience to share with us what is their dream career is by using the "I see myself as _____" filter on Instagram.
This campaign garnered a total of 231,000 impressions and 83,000 video views, which is the highest engagement we have ever achieved for a social campaign at Coursera.
CD - Art: Ben Pang
CD - Copy: Christopher Watkins
Consumer Marketing Director: Emily Keller-Logan
Marketing manager: Iris Wu
Designers: Tiger Zhang, Kinsey Bowser
Production: Blink
CD - Copy: Christopher Watkins
Consumer Marketing Director: Emily Keller-Logan
Marketing manager: Iris Wu
Designers: Tiger Zhang, Kinsey Bowser
Production: Blink