When gamers get hungry, they're known to fuel up on Taco Bell to take it to the next level. That's why when we partnered with Playstation to give away 2500 VR headsets to fans who bought a Big Box, it was a big deal. To promote the partnership we shot epic slo-mo reactions of fans playing with virtual reality inside Taco Bell. Everyone survived that day, but no one walked out the same.
We also launched a virtual reality pop-up in New York City where fans could enjoy virtual reality and really delicious Taco Bell Quesaritos at the same time. Many came. Few wanted to leave.