RE/MAX

With new innovations, the real estate industry is facing new challenges: virtual agents, low-commission options, and platforms like Redfin. We aim to help RE/MAX reconnect with their target audience in this new brand campaign by emphasizing something only RE/MAX can truly own—Experience. And yes, the tagline is legally approved: RE/MAX agents have done this a million times.

We also created an AI character called Housey, designed as an imaginary feature our competitors might have to challenge the expertise of RE/MAX agents.

For one of the spots, we needed to highlight the global scale of RE/MAX agents. I took on the design challenge and crafted the ending animation using C4D.