Coursera - Rebrand

The Coursera brand required a refresh, and in 2021, we embarked on a comprehensive overhaul—encompassing design, guidelines, tools, and our overall image. As the Associate Creative Director, collaborating with ECD Lotenna Enwonwu, I led the design rebrand initiative in partnership with our creative collaborator, DIA. Additionally, I led the creation of a promo kit with the new branding in Figma and explored new visual treatments for social media.

Starting with the application of the new branding to our paid social redesign, I led the creation of a new social design guideline and a social template in Figma. The new process improved content creation efficiency by 40%. The results were remarkable: in just 8 days, the new creative generated the same number of results as the previous approach did in an entire month, and at a lower cost.

I led our team to create the new iconography and illustration system.

We work closely with the social team and together to create a fresh look and feel that aligns with our new branding. The results have been impressive! Within just one month, social engagement increased by 29%, and we gained 22% more followers across all platforms, our IG even reach a total of 500k. Additionally, ticket completion time decreased by 30%, allowing us to focus on more impactful projects.

I pitched and gained leadership support for the redesign of our Coursera brand hub to better support collaboration between our internal teams and external agency partners.

ECD: Lotenna Enwonwu
ACD - Art: Ben Pang
ACD - Copy: Christopher Watkins
Global Head of Brand & Creative: Stephanie Hale
Consumer Marketing Director: Emily Keller-Logan
Marketing manager: Iris Wu
Designers: Tiger Zhang, Indira Prieto, Sylvester Kankam, Grace Pinheiro, Kinsey Bowser
Design Partner: DIA