Adobe x Sahith Theegala

Not every day do you turn a brief into the dream brief. What started as a creative support in repurposing a long-form documentary video became a brand moment after Sahith Theegala’s first PGA Tour win. My partner and I saw the opportunity to highlight the insight of Sahith’s journey and what makes him extraordinary — Dream Bigger. We pitched the idea, secured leadership approval, and delivered the campaign in under two weeks — achieving 3.5 million impressions and outperforming benchmarks by 24%.

The campaign work was so loved that we were asked to develop another social content with Sahith and PGA tour. The resulting social content was a success, garnering 1.7 million views alone just on Instagram.