Result? A very happy client and probably my favorite project, ever. And most important, it's repeatable and solved the gifting dilemma, once and for all.
Best husband award 2024 from my wife
Creative Director: Me
Creative Director: Me
Holiday Gift for My Wife
Believe it or not, the hardest person to shop for during the holidays is my wife. Every year, we have the same conversation: "Can I get you _________?" "It's okay, I don’t want anything. Just get something for the kids." So I take what I learn from years in advertising to solve this problem with creativity, forever. Something that start from an insight and only our family can own. Insight: When a family works together, they can overcome anything. Idea: Using the initials of our family members—A, B, L, and E—I create an annual photobook centered around each year’s theme, showcasing the challenges we’ve faced and the experiences we’ve shared as a family. Album One: Love-ABLE Album Two: Adore-ABLE More to come.