There are so many reasons a campaign can die in the process. This one unfortunately didn't make it but I still like it a lot. For this campaign, we'll show the different roads—both literal and figurative—a shipper encounters. Using a combination of wide shots, overhead angles and stills, we’ll make the roads look stylized, cinematic and grand—whether a sweeping Nevada vista or a corporate hallway. And the juxtaposition of different “roads” side by side will show the confluence of office and highway needed for freight to move smoothly.